VISIBILIA grows into the French eyewear market
VISIBILIA GmbH, one of the German leaders in the mid-size eyewear business in Germany, licensee of Tom Tailor and Betty Barclay and owner of several other brands (Lithe Titanium Eyewear, Free Land BCN, Visibilia Titan etc.) – is taking over the majority of Visioptis SA in France.
Ralf Kmoch, VISIBILIA GM: „In order to complete our direct distribution network into one of the strongest European markets, we have engaged ourselves with Walter Pirinoli, a highly experienced professional and his Visioptis team (Banana Moon, Enrico Cecchi), a well-structured and renown player in the French market. It is going to be a partnership that opens growth possibilities for both parties. “
Walter Pirinoli, Visioptis, GM: “Visibilia is a logical and good partner with a great portfolio and challenging collections. We are expecting to improve our network as well as to enlarge our product offer with a great and organized partner.”
The distribution in France will be independently managed by Walter Pirinoli and will be enlarged by selected VISIBILIA brands.
After Germany and Spain, France will be the third office of Visibilia, whose European direct and indirect presence now covers all the countries within Europe and some important overseas territories.